Date: 2025-10-24 hits: 117
A user recently disassembled a Huawei power bank and discovered that the battery cells in the Huawei 100W all-in-one power bank with built-in charging cable are sourced from ATL New Energy Technology.
The power bank utilizes three lithium polymer batteries, each with model number 436383B, a nominal voltage of 3.82V, a rated capacity of 3920mAh, and a total energy rating of 44.93Wh.
According to reports, the ATL battery cells utilize a high-safety ceramic insulation diaphragm material, have passed over 1,000 safety and reliability tests, and comply with CCC, CE, UL1642, and IEC62133 safety standards, providing stable core support for fast charging and long-lasting battery life. The Huawei 100W all-in-one power bank with built-in cable features a built-in USB-C cable with liquid adhesive and a magnetic card slot for convenient and flexible storage. It also features two USB-C ports, both supporting 100W PD/UFCS and 66W SCP fast charging, and is compatible with Huawei and third-party devices.
This power bank supports HarmonyOS smart digital display, allowing users to view the remaining battery life on their phone in real time. It also features simultaneous charging and intelligent dynamic power allocation. Its 12000mAh capacity provides sufficient battery life for everyday use and is certified by CCC, CE, and CB for safety.
ATL Accelerates its Portable Power Bank Entry
It is understood that ATL is accelerating its entry into the mobile power bank market.
On June 25th of this year, Anker Innovations announced that ATL and Anker Innovations had officially signed a strategic cooperation agreement on June 18th, further strengthening their partnership in battery cell procurement.
According to the agreement, Anker Innovations will designate ATL as a core power bank battery cell supplier and will initially purchase 45 million high-energy-density lithium-ion cells to enhance product performance and supply stability.
Public information shows that Anker Innovations holds a unique and solid position in the mobile power bank market. It wins not by low prices or maximum market share, but rather through its strong brand, technology, and innovation, securing its position as a high-end leader and value benchmark in the industry.
While most brands are still engaged in a price war, Anker has pioneered a premium, high-quality brand image. Its products are often priced significantly above the market average, yet consumers remain willing to pay for them. This stems from its unwavering commitment to quality, design, safety, and technology, similar to Apple's strategy in the mobile phone market. However, in June of this year, Anker Innovations faced a crisis in the mobile power supply market and proactively recalled some batches of power banks due to unauthorized raw material changes in a supplier's battery cells, potentially posing a safety hazard.
Anker Innovations responded quickly, partnering with ATL, a leading battery cell company, to address the market crisis, creating a mutually beneficial partnership with ATL.
The mobile power market is a trillion-yuan market.
The current mobile power market is undergoing a critical transition, evolving from its early, unregulated growth to a more standardized, technologically advanced, and scenario-based market.
Data shows that the global mobile power market is projected to reach 270 billion RMB in 2025, with the Chinese market accounting for approximately 100 billion RMB. By 2030, the global market is projected to reach 500 billion RMB, with a compound annual growth rate of approximately 13.5%.
The continued growth of the mobile power market is driven by rigid demand driven by insufficient smartphone battery life and the widespread adoption of technologies such as fast charging, wireless charging, and smart devices.
Some analysts suggest that as the world's leading producer of mobile power supplies, China's overseas expansion is inevitable. This requires mobile power manufacturers to possess a "global mindset combined with localized action" approach, understanding the pain points of users in different regions and establishing a compliant supply chain that adheres to local standards (such as the EU CE and the US UL).
Of course, the current mobile power market also faces new challenges: the introduction of CCC certification requirements for mobile power supplies and the development of new national standards in 2025 will significantly raise the industry's compliance threshold. This means that a large number of small and medium-sized manufacturers unable to afford compliance costs will be eliminated, further increasing market concentration and shifting the competition from price to quality.
Furthermore, mobile power companies of the future will need to be not only product manufacturers but also providers of energy solutions, integrating into the broader ecosystem of smart homes, new energy vehicles, and more.
Furthermore, the global goal of carbon neutrality is forcing industrial transformation. Companies need to focus on the use of environmentally friendly materials, the research and development of energy-saving technologies, and the establishment of lithium battery recycling systems. Green capabilities will become a new core competitive advantage for brands.
